Advertising in the Meta ecosystem (which includes Facebook, Instagram and other platforms) is undergoing an intense transformation thanks to the introduction of generative artificial intelligence (Gen AI). AI-based tools enable advertisers to create more creative...

Did you know that in Poland we have more people aged 78 than those born in 2023? Data from the Central Statistical Office shows that the group of people 65 and older is growing all...

In the age of mobile messaging, Viber stands out as one of the most popular apps in the world, with more than one billion downloads in 190 countries and availability in 44 languages. Rakuten ‘...

Earlier this year we described a new platform from Meta, which was launched in July 2023. We are talking about Threads, which debuted on the Polish market late last year. It is a social networking...

Google Ads is one of the most popular advertising tools that enables businesses to reach the right audience at the right time. However, advertising alone is not enough – the key to campaign effectiveness is...

Telegram, which is one of the fastest growing communications platforms in the world, has introduced its own advertising system, Telegram Ads. With rapid user growth, a focus on privacy and the growing popularity of themed...