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Google AI Overview READ

What is the new search engine feature – Google AI Overview?   Online advertising is changing rapidly from month to month, especially with the integration of generative artificial intelligence (AI) into Google’s tools. This innovative...

Advertising opportunities in the Allegro Ads channel READ

Allegro.pl is one of the largest e-commerce platforms in Central and Eastern Europe, dominating the Polish market in particular. The site was established in 1999 and has been growing rapidly ever since, offering a wide...

DeepSeek Disrupts AI Development with Innovative Approach READ

DeepSeek, a Chinese artificial intelligence (AI) company, has turned the tech world’s attention toward its groundbreaking achievements. By training high-performing AI models without relying on the industry’s most advanced computer chips, DeepSeek has upended conventional...

New and improved Gen AI features and tools in Meta’s advertising channels READ

Advertising in the Meta ecosystem (which includes Facebook, Instagram and other platforms) is undergoing an intense transformation thanks to the introduction of generative artificial intelligence (Gen AI). AI-based tools enable advertisers to create more creative...

Silver Marketing READ

Did you know that in Poland we have more people aged 78 than those born in 2023? Data from the Central Statistical Office shows that the group of people 65 and older is growing all...

Advertising opportunities in the Viber Ads channel READ

In the age of mobile messaging, Viber stands out as one of the most popular apps in the world, with more than one billion downloads in 190 countries and availability in 44 languages. Rakuten ‘...

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