Google constantly analyzes user behavior and then modifies its algorithm in search results based on that. Already since 2015, it has introduced an algorithm based on artificial intelligence (known as RankBrain), enabling it to better...

Data on user behavior comes from a very large number of sources and is usually dispersed among different information systems. The main challenge in the face of such a large amount and diversity of data...

What do well-constructed content and a metal strainer for straining food have in common? They allow us to get rid of what is unnecessary and keep what we really care about. In the case of...

In first conversations with potential clients, we often hear that their existing campaign plan was good, but the results were unsatisfactory. This is when we most often are asked whether there are definitely errors on...

Google Analytics 4 and the previous version of this tool Universal Analytics are marketing platforms that are very different from each other both in terms of data collection methodology and report design. For this reason,...

Metaverse is a term that has been gaining popularity among technology industries since 2020. It is a three-dimensional virtual world inhabited by avatars of real people. In 2021, the term was recognized as one of...