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Why is it so important to tailor banner ads to each channel? READ
Grzegorz Wojciechowski

In the digital age, where competition for the attention of Internet users is increasingly fierce, the role of advertising graphics, especially banners, is crucial to the success of an online campaign. Properly designed and tailored...

Facebook and Instagram with new feature  READ
Jacek Jaworski

We are seeing a steady, rapid development of technology based on artificial intelligence. In social media, this can lead to misinformation. That’s why Meta, after internal consultations, has taken users’ opinions into account and decided...

Facebook Leads Ads campaigns – a source of cheap and valuable leads READ

Facebook Leads Ads is an advertising tool that allows businesses to generate leads directly from an ad on Facebook or Instagram. Unlike traditional ads that direct users to an external website, Leads Ads allows users...

Optimizing performance in campaigns with A/B testing READ

In the fast-changing digital marketing landscape, competition for users’ attention is becoming increasingly fierce. Agencies and media houses running online advertising campaigns must constantly improve their strategies to stand out from the hundreds, if not...

Consent Mode v2 – what it is and what it is used for? READ

Consent Mode v2 is a tool created by Google to manage users’ consents regarding cookies and other tracking technologies on websites. Consent Mode v2 is an update to the original version of Consent Mode. Version...

A study of constant change READ
Jacek Jaworski

Google has made a number of significant changes to its environments in recent months. A few weeks ago, we wrote about the removal of pagination on desktop pages. This is not the end of the...

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