In the age of mobile messaging, Viber stands out as one of the most popular apps in the world, with more than one billion downloads in 190 countries and availability in 44 languages. Rakuten ‘ s Viber for Business platform offers advertisers a variety of tools to effectively reach a wide audience around the world. Ads on this platform are effective, engaging and flexible to meet a variety of marketing objectives. In this article, we’ll take a look at Viber Ads’ latest advertising capabilities and why you should consider this platform in your marketing strategy.
Viber Ads is an advertising platform integrated with Viber messenger, offering more than 6.8 billion ad impressions per month. Viber Ads allows brands to promote themselves in a non-intrusive way, using native, full-screen ads and advanced interactive tools. The platform is effective for both large and small businesses, offering extensive targeting options.
One of the most popular advertising formats on Viber is sponsored stickers, which have huge viral potential. Every minute, Viber users share 250,000 stickers. Brands can create creative sticker sets that users are eager to send in their conversations, which effectively increases brand awareness.
Viber also offers sponsored lenses based on AR (augmented reality) technology, which are particularly popular with younger users such as Generation Z. This format offers high brand visibility and viral potential. For example, in one campaign, the lens was used by 256,000 users, of which 13.5% shared their photos.
Native ads in Viber integrate with the look and feel of the app, making them more user-friendly and less intrusive. They can be placed in places such as the main chat window, call screens and welcome screens.
Viber Gems are a unique advertising placement option, especially attractive during seasonal campaigns such as holidays. It is also a great tool for reaching age groups such as Gen Z.
Precise targeting is a key component of Viber Ads. Advanced targeting options are available to advertisers, which include:
-Location and city – campaigns can be targeted to users in selected regions around the world.
-Age and gender – campaigns can be tailored to audience demographics.
-Operating system and device language – Viber Ads allows you to target users based on the operating system and interface language they use.
For example, a brand can reach a 26-year-old woman using Android in Manila, Philippines, or a 35-year-old man from Sofia, Bulgaria, spending time reading feeds and chatting.
Viber Ads offers many benefits that set the platform apart from the competition:
-Huge global reach – Viber has users in 190+ countries, giving you ample opportunity to reach a diverse demographic.
-Security and trust – Viber is a secured platform, making it a reliable advertising tool, especially for brands in the financial, telecommunications or e-commerce industries.
-Campaign Effectiveness – Click-Through Rate (CTR) for ads on Viber can reach up to 11%, which is 22% higher than the industry average.
-Wide range of formats – Viber offers a variety of ad formats, from native ads to AR lenses, allowing campaigns to be tailored to different marketing objectives.
Viber Ads is a comprehensive advertising platform, offering modern and effective marketing solutions for companies in various industries. With its global reach, precise targeting and a variety of ad formats, Viber is an excellent tool for building brand awareness, engaging users and increasing sales. If your company is looking for innovative ways to reach its customers, Viber Ads is a solution worth considering.
